"Low Fat" Does Not Mean "Low Calorie"
The label "0% fat" only answers one question: how much fat is in the product. This perk looks at the same line in the nutritional value but normalizes everything to 100g so that similar products can be compared without recalculations.
It marks a product as "fat-free" if it contains no more than 0.5g of fat per 100g, and as "low fat" if it contains up to 3g per 100g. These thresholds are from EU Regulation 1924/2006.
This makes it easier to choose between two yogurts, cottage cheeses, or sauces when you specifically want to reduce fat content. Take the number per 100g and compare products of the same type; comparing yogurt with mayonnaise won't tell you much.
However, "low fat" does not guarantee low calories. A product might contain sugar or other carbohydrates, and the serving size could be large. If you're choosing based on calories, also look at the "caloric content" line.
This perk helps filter products based on one criterion. Other lines on the packaging are still important.